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In a departure from her traditional pop anthems, RIKA welcomes 2020 with a new single that charts the lows and highs of a relationship. ‘Doses’ pulls no punches singing about the toxicity of love. It’s a theme all too relevant for clued up 21st Century audiences. For the video Rika worked with Director and Photographer Jordan ROSSI c/o THE GRAFT to bring this narrative and performance-led promo to life.
The video itself weaves several different vignettes of Rika and her ex-boyfriend played by Charlie Georgio. These scenes display the intense love and romance they share whilst also highlighting a darker side to the relationship. One that risks unraveling at any moment. Interwoven within these vignettes is a stunning lip sync performance of the track shot on location in East London. With the winter sun low, the images are striking and provide a perfect counterpoint to the heartbreaking lyrics.
Jordan Rossi, Director of the video, says: “I’ve been wanting to work with Rika for sometime...