News // 28 News by RANKIN

featured by THE GRAFT : THE GRAFT’s Jasper CABLE-ALEXANDER shows unique directorial genius in his new music video 'Round the Clock' by Sorry

The Graft’s Director Jasper CABLE-ALEXANDER spins us into a lo-fi dreamworld in the music video 'Round the Clock' by Sorry. David Lynch meets Alice in Wonderland, ever thought that was a thing? Well, Jasper Cable-Alexander proves it is. His striking, spiraling, surrealist music video for upcoming London band, Sorry, follows a woman stuck in the motion of a broken clock. And yes, it’s as beautifully topsy-turvy as it sounds. Shot on 16mm in an all-too real London pub, the video perfectly hosts the band’s deadpan style and 90s electronic overtones.

Jasper Cable-Alexander: “The whole process really felt like re-creating a surreal daytime hallucination mixed with a heavy night out.”

The result is understated magic. The strange mix of characters are the kind that would only appear in your dreams. Complete with edits timed to the beat of the track, Jasper’s creativity is hypnotic to the final frame. So, if you’re ready to get lost in a quirky otherworld, tuned to hazy neo-rock beats, look no further. Jasper Cable-Alexander delivers the goods.

Jasper Cable-Alexander: “The whole process really felt like re-creating a surreal daytime hallucination mixed with a heavy night out.”

The result is understated magic. The strange mix of characters is the kind that would only appear in your dreams. Complete with edits timed to the beat of the track, Jasper’s creativity is hypnotic to the final frame. So, if you’re ready to get lost in a quirky otherworld, tuned to hazy neo-rock beats, look no further. Jasper Cable-Alexander delivers the goods.





04.11.2019 // show complete article

 
'Love Your Sensuality' in underwear that breaks with convention – RANKIN photographs the campaign for BBDO Düsseldorf, Pink Ribbon Germany and Swiss lingerie label LYN

Women who have lost their breasts due to cancer are still feminine and can still make an aesthetic appearance, according to the new campaign by Pink Ribbon and BBDO Düsseldorf, in cooperation with Swiss lingerie label Lyn and star photographer and cultural provocateur RANKIN.

The message of the campaign is as follows: You are complete and you are beautiful just the way you are. Live your femininity because no one can deprive you of it. This mindset is communicated glowingly by the five women featured by internationally famed celebrity and fashion photographer RANKIN – in designs specially created for the campaign by Swiss designer label LYN Lingerie. In underwear that breaks with convention.

“For the majority of women, breasts are a key element in their feminine self-image, especially after treatment for breast cancer. They are associated with beauty and sensuality,” Christina Kempkes of Pink Ribbon Germany explains. “For BBDO and ourselves it was therefore very important not to cover up the five women and to emphasize that they are still strong and attractive persons.”

“We were very keen to realize the campaign with these five women who had suffered from breast cancer.” Liselotte Schwenkert, Client Service Director at BBDO Düsseldorf, adds. “The individuality and self-awareness of these women would show that breast cancer can be overcome both physically and mentally.”

“At the heart of each of these pictures is a warrior. The campaign idea was all about pushing boundaries and breaking taboos, but it’s the courage of our subjects that humbles me. I want to thank each of our women for being brave and defiant,” RANKIN adds.

Breast cancer is one of the most prevalent cancerous diseases among women. In statistical terms, one woman in eight in Germany develops breast cancer during her lifetime. In Germany alone, this represents approximately 70,000 new cases each year. Since the 1990s, the Pink Ribbon has served as an international symbol of breast cancer awareness. Since 2010, the non-profit communication campaign Pink Ribbon Germany has been promoting greater awareness of the issue of breast cancer in Germany, targeting not only healthy women with a view to early detection but also persons affected and their families, as well as their social environment.
23.10.2019 // show complete article

 
“Sell Me the Truth” – THE DRUM asked RANKIN to guest-edit the October 2019 issue, bringing together the likes of Carole Cadwalladr, Sir Martin Sorrell, Munroe Bergdorf, Alastair Campbell, Oliviero Toscani, and Extinction Rebellion to debate fake news, climate change and responsible advertising

THE DRUM Rankin guest-edited issue : The world has gone nuts. From presidents to our friends on social media, everyone is lying about something, whether it’s about their tax returns or living an entirely fake life. It’s got to the point where we’re living in an age called ‘post-truth’. So, who is there to turn to for honesty? The public wants it (and needs it) more than ever, but who is going to step up to the plate and choose sides.

The Drum, one of the leading publications in marketing and advertising, invited RANKIN to guest-edit an issue. The issue he and his team chose to take a deep dive into was a question of honesty. The result is “Sell Me the Truth”. From fake news and whistle-blowers to big data and deep fakes, the climate crisis, and even responsible advertising, this provocative, exposing issue takes a long hard look at what we think we know and the advertising industry in a post truth era.

Pulitzer Prize-nominated journalist, Carole Cadwalladr, sits with Rankin for an exclusive interview and cover shoot, isn’t afraid to dig her claws into “crazy cat lady” smears by Brexiteer critics, and reveals her thoughts on truth, lies and data. Also photographed and in conversation with Rankin are Sir Martin Sorrell, who speaks candidly on the politics surrounding big data in advertising, Munroe Bergdorf, who shares her concerns about representation in the advertising industry, social media addiction and feeling trapped inside “a big invisible cage”. Also interviewed by Rankin is the provocative photographer Oliviero Toscani. The pursuit of honesty and general mistrust of big media is rife throughout the issue as Jonathan Freedland offers his opinion on how the near-future dystopia of a world ruled by tech might look; Matthew Todd bemoans “the never-ending gay parade of capitalism”. Alastair Campbell writes a think piece on the peddling of lies in the Brexit era, and Vice journalist Oobah Butler puts his viral marketing mastermind to the test with a game of Silicon Valley-inspired true or false.

Rankin : “There is no better place than The Drum to ignite this debate. I commend them for driving it. We live in strange times, and we are all worried. But what can we do? What is there to be done? How do we make a difference? These are just some of the questions we set out to prod, provoke and try to answer. Most of all, we wanted the issue to be hopeful and optimistic. It’s been a great issue to work on; heated debates, impassioned causes and the future of our industry, not to mention our planet!” Carole Cadwalladr in an interview with Rankin : “They go after me with these misogynistic smears, and I’ve got to own it. And it just feels really empowering, and I think there’s a real lesson in that. We have to turn their tools against them, we have to catch the grenade coming in and rip out the pin and throw it back at them.”

Sir Martin Sorrell in an interview with Rankin : “They claim to be forward-looking, but they’re really looking in the rear-view mirror. There are people who espouse creativity, but their definition of creativity is a 19th-century definition.”

Oliviero Toscani : “Many advertisers try to make the world more than what it is. They’re dealing with reality, but then they think that reality isn’t enough. They have to make it better, more special. They have to bring added value to reality. For me, this is something you don’t need to do. The added value is almost always fake.”

In a world run by the “male, pale, and stale”, there are, what seems like, endless problems without solutions. Every day, we’re fed another spoonful of bull and not sure what to do with it. But one thing is clear: The truth has never been needed more. Something must be done. A change must be made. And, it might just be down to the advertising industry to lead the way...
28.09.2019 // show complete article