News // 37 News by RANKIN

Happy Birthday NHS – Star photographer RANKIN says “Thank You NHS!” with his portrait series of doctors and nursing staff, now appearing on billboards all over the UK

To mark the 72nd Birthday of the NHS, RANKIN photographed a portrait series with doctors and nursing staff of the NHS who work daily on the frontline, and continue to do so, to make sure that the COVID-19 pandemic remains under control. Because it is far from over. For the occasion, the photos will be showcased across the UK at bus stops, on billboards and in vibrant pedestrian areas including the Piccadilly Lights in London.

Shown in the photographs are: an ICU consultant, a COVID-19 critical care nurse, a midwife, a psychiatrist, a caregiver, a pharmacist, etc. – who all play a vital role in a meanwhile well functioning system.

Photographer and Director Rankin : “As the coronavirus pandemic began to unfold, I was moved by the incredible efforts of people across the NHS, and I wanted to document who they are and their role in fighting this disease. Taking a portrait is a unique and intimate experience, even with social distancing in place. Everyone had their own inspiring story which to them was just doing their job. I hope these images portray the resilience and courage they show every day in the face of real adversity.”

Sir Simon Stevens, NHS Chief Executive : “This has been the most challenging year in the NHS’s history, with our amazing staff providing care to almost 100,000 hospitalized Covid patients, and many more in the community. Nurses, doctors, physios, pharmacists, cleaners and countless others have pulled together, bolstered by thousands of former NHS staff who came back to help, alongside a new generation of students who stepped up. As we approach the NHS’s anniversary, these striking portraits pay tribute to all NHS staff and their extraordinary dedication. On July 5th, we also want to say thank you to those from all walks of life who have played their part in helping the NHS and our communities deal with this unprecedented health emergency.”

The participants have been photographed unhidden by PPE, to reveal the people behind the masks and celebrate the individuals they are. Alongside each portrait, NHS staff have shared their own personal stories from the frontline, providing a unique and touching insight into the lives of the people who are battling this pandemic and saving lives.

Emma Kelly, a critical care nurse at the Manchester University NHS Foundation Trust, said: “At first, I thought it must be the wrong Emma as I feel like I’m just doing the job I’ve been trained to do. While all of us who work for the NHS do the job because we want to care for and support our patients – it is lovely to be recognized in this way and to be able to share our stories with the world”

Dr Farzana Hussain, a GP at Project Surgery, Newham, said: “It’s difficult to put into words how privileged I feel to be able to go to work every day and make a difference to people’s lives and to help battle this global pandemic. “Now more than ever, it’s important that we see the humanity that makes up our GP practices, community services and hospitals. Every member of staff has their own story, fears and hopes for the future. I think Rankin’s photography brings this out really well.”

To read all statements, GoSee : england.nhs.uk///rankin-unveils-powerful-portrait-series-dedicated-to-frontline-staff-to-mark-nhs-birthday
30.06.2020 show complete article

 

“Keep Following Your Dreams” – RANKIN photographs race car driver LEWIS HAMILTON for Italian magazine STYLE CORRIERE DELLA SERA

“It’s always important to follow your dreams no matter how impossible they may seem,” living legend Formula One driver Lewis Hamilton says in an interview with STYLE CORRIERE DELLA SERA magazine. The smart Brit was photographed by his countryman – photographer, director and creative agency owner RANKIN.

Corriere della Sera (Italian for evening courier) has the highest circulation and is the most widely read Italian daily newspaper in the world. Together with daily paper La Repubblica and financial news Il Sole 24 Ore, it is among the country’s key media publications. The paper is published by the RCS Media Group and appears in Milan with a variety of local and weekly supplements. Its average circulation is around 800,000 copies, read by a total of approximately 2.5 million readers. GoSee: style.corriere.it///lewis-hamilton-interview-keep-following-your-dreams/

CREDITS
Photos, RANKIN; coat and shirt, Prada; glasses, Police x Lewis Hamilton; grooming, Yuko Fredriksson; barber, Ainsworth Ramsey; and braider, Kerry Ann.
04.05.2020 show complete article

 

Vero presents : An exclusive live session of the iconic PUSSYCAT DOLLS performing their newest single React for HUNGER TV – photographed & directed by RANKIN

The show-stopping sirens are back! And HUNGER TV is premiering an exclusive performance of their latest single. In a break from their sexy, high-performance music videos, the group has teamed up with British photographer RANKIN and ethical social network VERO to create a stripped-back live performance of their newest single React.

And in true Rankin style, the video oozes drama. Set in front of a white backdrop with the theater left to the vocals, the visual is a sophisticated yet sexy accompaniment to their worldwide comeback. Adorned in black styling with accessories to match, the PUSSYCAT DOLLS are most definitely asking you to React.

The Pussycat Dolls have made a comeback, and who could be better to help their return but Rankin. The live session which was filmed at the photographer’s East London studio is a great example of his directorial flare but also his talent for working with the stars.

Rankin : “I was honored to be part of their reunion. The idea behind the visuals for this live session was simply strip everything back and put the focus on the girls. They’re all incredible and have so much charisma.”

HUNGERTV : “The emotive performance of React not only reinforces the momentous comeback, it highlights the impressive vocals within the group. And when equally matched with Rankin’s creative direction, the live session becomes a beautiful nod to the art of simplicity.”

The live session is on HUNGERTV and will be the first of many as part of a new series created by Rankin and Vero, who have joined forces to source, shoot and celebrate some of the UK’s most exciting music artists today. GoSee: hungertv.com//vero-presents-the-pussycat-dolls-exclusive-live-session




15.04.2020 show complete article