News // 23 News by Rankin Photography Ltd

There’s a new tribe on the block! – ROY ROGER'S relies for his latest denim campaign on star photographer RANKIN and his creative agency THE FULL SERVICE, London

ROY ROGER'S, an Italian fashion label and part of the SEVENBELL GROUP, was founded after WWII and is produced by the Florentine MANIFATTURE 7 BELL S.P.A., itself a pioneer in the production of blue jeans since 1952. ROY ROGER'S became known in the 70s – a time when it was considered a display of nonconformism to wear jeans with pride. The latest campaign featuring the 'coolest fashion tribe to hit 2019', was developed by THE FULL SERVICE and photographed by RANKIN. 

The Full Service let's us know: "The Italian denim brand is back with a fresh campaign, capturing the up-and-coming faces of fashion who know how to rock those blue jeans. The Full Service wanted to embody “the energy and attitude that encapsulates the brand”. So, with this in mind, the agency set it in the streets of London, nailing the urban cool aesthetic that sums up the Roy Roger’s ethos. Film, stills, stylish BTS content, and a series of characterful interviews all come together to create a rich and unique project for anyone with a penchant for denim. But if that’s not enough, grab yourself a printed T-shirt, or a canvas bag to really get into that gritty city look set to sweep 2019. So, this season if you’re going denim, go Roy Roger’s! That is, if you think you have what it takes to join the tribe."

You heard it: 2019 at ROY ROGER'S is all about the cool denim tribe, or as The Full Service puts it: "Step aside goths, punks and ravers… there’s a new tribe on the block!"

About – Roy Roger's is a historical brand of Italian fashion, mostly famous since the '70s, when wearing jeans became synonymous with anti-conformity and youth protest. The company was founded after the Second World War in Florence, Tuscany, where it still produces successfully to this day. Bacci Brothers triggered the production of workwear but cultivated the dream of using the denim fabric to create something innovative and different. A journey to North Carolina was decisive: from where they began to directly import the canvas denim jeans to produce practical trousers which quickly become a must have for youth... and beyond. royrogers.it



CREDITS
CREATIVE DIRECTOR: Julia Salotti
DIRECTOR/PHOTOGRAPHER: Rankin
GLOBAL EXECUTIVE PRODUCER: Nicola Kenney
PRODUCER: Kat Hackethal

MAKE-UP ARTIST: Marco Antonio
HAIR STYLIST: Nick Irwin
HAIR STYLIST ASSISTANT: Katie Prescott
HAIR STYLIST ASSISTANT: Charles Stanley
MANICURIST: Nickie Rhodes Hill
STYLIST: Kim Howells
STYLIST ASSISTANT: Emi Papanikola

PRODUCTION DESIGNER: Marco Turcich
PRODUCTION DESIGNER ASSISTANT: Kenzie Yeo Donaldson
PRODUCTION DESIGNER ASSISTANT: Amelia Tavenner

TALENT
Lee Ann @ Wild
Joanna @ The Hive
Shanti @ Milk
Marina @ Anti
Dylan @ Models 1
Elliot @ Wilhelmina
Rory @ Elite

06.02.2019 // show complete article

 
Kiss Me, Tempt Me, Catch Me... Rankin photographs and films vintage love for the S/S 2019 COCO DE MER x PLAYBOY lingerie cooperation

Rankin and his London-based global creative agency, The Full Service, present a new campaign for British lingerie brand COCO DE MER and its first collection for PLAYBOY, inspired by vintage Playboy pinups and past iconic covers for the S/S '19 season with a collection boasting glamorous vintage influences. British photographer Rankin lensed the shots and lookbook while also directing the short film. The Playboy Collection by Coco de Mer launched January 2019 in global retail outlets...

Coco de Mer collaborated with Playboy on a collection which combines glamour and femininity with a touch of flirtation. Let this collaboration take you back to the time when women were first empowered to feel sensual and embrace their sexuality.

The collection draws on glamorous vintage influences, and each range is based on an iconic Playboy issue. Discover a playfully provocative collection with sheer, delicate tulles combined with fun and feminine trims and exclusive embroideries to create flirtatious bedroom pieces. Iconic Coco de Mer shapes are mixed with new contemporary styles to tempt and inspire – this is lingerie made for pleasure.

The Playboy Collection by Coco de Mer includes:

● Kiss Me – Scarlet red embroidery is combined with soft red satin, inspired by the red lips on the cover of Playboy in May 1979. Asymmetric cut aways shape the body in concealing and revealing designs that tempt, tease & empower – the perfect Valentine’s gift.

● Tempt Me – Black lace is paired with removable black strapping and gold hardware to create a provocative collection with a bondage aesthetic.

● Catch Me – Inspired by the Playboy Bunny herself, this collection takes a feminine and playful direction. A removable faux fur pom-pom is attached to each style in a cute and flirtatious way – made for the Playboy Bunny in all of us!

● Tease Me – A subtle silver sparkle will catch your eye in this bespoke embroidery range. Paired with a velvety black satin, this collection is modern and seductive, perfect for the contemporary woman. Iconic Coco de Mer shapes are combined with new styles to create this shimmering collection.

Retail prices range from £35 for an eye mask to £120 for a babydoll.

“This collaboration with Coco de Mer embodies everything playful and sexy about our brand,” says Reena Patel, Head of Licensing Operations at Playboy. “Playboy fans are going to love this line, and we can’t wait to see their reaction.”

Lucy Litwack, CEO of Coco de Mer says: “It's been an exciting adventure collaborating with the iconic Playboy brand. We have developed such a playful and feminine collection together which perfectly encompasses the empowering images and silhouettes from Playboy’s golden age with Coco de Mer’s signature erotic styles. We’ve created must-have pieces with a flirtatious yet sophisticated and luxurious feel. This is a collaboration to inspire and empower.”


About - Coco de Mer. Samantha "Sam" Roddick (born 1 July 1971) is the founder of Coco de Mer, a British lingerie brand and retail store. She is the daughter of legendary Body Shop founder and activist Anita Roddick. In 2011, the brand was purchased by British sex shop Lovehoney. Coco de Mer has won Independent Retailer of the Year at the UK Lingerie Awards for the last 4 years.  coco-de-mer.com


PLAYBOY SS19 // COCO DE MER CREDITS


PHOTOGRAPHER: RANKIN
EXECUTIVE PRODUCER: NICOLA KENNEY
PRODUCER: CHRISTINE WRIGHT

MAKE-UP ARTIST: MARCO ANTONIO
HAIRSTYLIST: JONATHAN CONNELLY
HAIR ASSISTANT: C/O JONATHAN CONNELLY DIR
MANICURIST: MICHELLE CLASS @ STELLA CREATIVE ARTISTS
STYLIST: ELLIE WITT
STYLING ASSISTANT: SARAH MTIMET

TALENT: MARIANE @ LENIS MODELS
TALENT: SCHIRIN @ IMG MODELS

STILLS ASSISTANT: JACK CHAMBERLAIN
STILLS ASSISTANT: MICAELA MCLUCAS
STILLS ASSISTANT: DERRICK KAKEMBO
STILLS ASSISTANT: CONOR CLARKE
STILLS ASSISTANT: ED AKED

DIGI: NEIL BENNETT
DIGI: ALEX GALE

FILM TEAM: REMI LAUDT
FILM TEAM: MUSA CLARKE
FILM TEAM ASSISTANT: WILL STUETZ

ART DEPARTMENT: MARCO TURICH
ART DEPARTMENT: KENZIE YEO DONALDSON
ART DEPARTMENT: AMELIA TAVENNER
ART DEPARTMENT: ARCHIE HARDING

24.01.2019 // show complete article

 
'Striking 90s chic vibe...' - RANKIN photographs the JITROIS S/S 2019 campaign

Ongoing since 2006 is the collaboration between Rankin and fashion house JITROIS, which was founded by designer Jean Claude Jitrois (* 1944 in Narbonne). Today, the Jitrois brand is among international pioneers in the area of prêt-à-porter fashion made of luxurious leather. We present the latest collection on GoSee which was photographed by RANKIN for the agency THE FULL SERVICE.

"The Full Service brings a striking 90s chic vibe to the new Jitrois collection. Featuring a super cool tribe of individuals, this is all about action in the moment and a powerfully understated sense of attitude. Bring on S/S '19." goes the tenor from the London-based creative agency. The JITROIS brand is to this day 100 % independent and still entirely in the hands of founder Jean Claude Jitrois (Art Director) and Gilbert Maria (General Director).

In 2002, Monsieur Jitrois, who studied and practiced psychology in his first life, finally to exchange his profession completely for prêt-à-porter in 1976 when he opened his first boutique in Nice, received the French medal of honor, Légion d'Honneur, for his contribution to the fashion industry and for representing France in the world. In 2012, he was awarded the Officer medal of the Légion d'Honneur by President Nicolas Sarkozy at the Palais de l'Elysée. jitrois.com

Credits
Photographer - Rankin
Make-up Artist - Marco Antonio
Hairstylist - Nick Irwin
Manicurist - Jess Thompson
Stylist - Kim Howells
Naraya O @ Established
Sandra M @ Established
Sophie @ Wild
Liam@select
Pascal@PRM

23.01.2019 // show complete article