News // 23 News by Rankin Photography Ltd
The digital SURFRIDER FOUNDATION is a nonprofit organization dedicated to the protection and preservation of the world’s oceans since 1984. The new PHIL ROPY Charity Card campaign motif was shot by renowned British photographer RANKIN, famous worldwide for his VIP portraits of Kate Moss, Madonna, David Bowie etc., and shows the Plastic Monster, who is a threat to us all – designed especially for the campaign by Rankin himself.
Rankin’s Plastic Monster for Surfrider Foundation rampages social media : As ocean pollution hits crisis levels, with our coastlines spilling over with plastic and marine life depleting rapidly, this emergency is now the number one priority for most environmental non-profit organizations. One of them is Surfrider Foundation, which has been fighting to preserve oceans and coastlines since 1984 and now has more than 200 offices worldwide.
Teaming up with Surfrider Foundation to champion the cause, cultural provocateur RANKIN has gone in all guns blazing with a campaign that will stop you in your tracks. Introducing the Plastic Monster; a half-living beast made of plastic waste, brought to life because of our neglect. A powerful metaphor for how immediate the plastic emergency has become. Rearing its head from the sea to be photographed by Rankin himself, the Plastic Monster is now raging all over the Internet. Collaborating with the startup Phil Ropy, the inventors of digital philanthropy cards, Surfrider Foundation X RANKIN have launched a digital philanthropy card that puts the Plastic Monster front and center and urges people to show their support on the web.
Rankin: “The fight against ocean pollution is urgent, and the Plastic Monster seemed the perfect way to hit home the horror that we have created. The Surfrider Foundation has been an amazing organization to work with and has created an environmentally focused campaign with Phil Ropy’s digital philanthropy cards. Now it’s up to all of us to raise as much awareness as possible to prevent any further irreversible damage to our marine life.”
Produced by Getunity Inc. and distributed by Phil Ropy, the card was released on philropy.com. The card is available for purchase here. The card price is $2.99 (2.66€). The card’s proceeds are redistributed to the Surfrider Foundation.
About - Phil Ropy is a startup based in Los Angeles, United States, and Paris, France, that produces and distributes digital philanthropy cards in support of non-profit organizations all over the world. Phil Ropy is the inventor of digital digital philanthropy cards. Phil Ropy shares between 50% and 95% of the retail price of the digital philanthropy cards with the nonprofit organization listed on the card, depending on the fundraising campaign. Once you’ve purchased a card, you can print it out and put it on the fridge. But if you’re a bit more interested in the environment, you can post the digital philanthropy card on your Instagram account, for example, to inspire others.
07.08.2019 // show complete article
“Phantom’s got that attitude, that exhilarating and effortless wild side that you can enjoy from the second you start the engine ...” says star photographer RANKIN. Here on GoSee, he presents you his short film for the legend on wheels, ROLLS-ROYCE PHANTOM. Instead of your run-of-the-mill production centered on luxurious motifs, his film is a display of provocative non-conformity at its best – the last true luxury of our time.
Rolls-Royce Phantom sits at the apex of the luxury world. It has graced some of the most formative moments of the 20th and 21st centuries with an assuring, silent and sophisticated presence. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors.
Alongside these notable individuals lie a rare and coveted subset of enthusiasts. These young individuals, iconoclasts by nature, have long regarded Phantom as the ultimate expression of creative will. Take for example Salvador Dali who filled a Phantom with 500 kilograms of cauliflower, or John Lennon who selected his Phantom as a canvas for a psychedelic mirage. More recently, Skepta – darling of the Grime scene – transformed Phantom into a rolling recording studio.
In this vein, when British photographer Rankin made Phantom his subject, Rolls-Royce Motor Cars was compelled to oblige. Counted among the great photographers and filmmakers of our time, Rankin’s strong sensorial style has led him to move beyond fashion and beauty into a world of atmospheric storytelling.
Rankin shines a light on Phantom’s younger driver focused appeal in a short film that speaks directly to a new generation of Phantom customer. This generation are hyper-successful, self-made, individuality seekers; this generation are in the driving seat.
Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, commented, “Phantom Limousine, the extended wheelbase and Phantom, reflect two distinct groups of patron. The former are drawn to the formality of the ultimate chauffeur driven limousine while the latter are lured by Phantom’s exceptional driving experience. Rankin’s playful and witty short film captures the younger and daring charisma of Phantom and displays a refreshing irreverence toward the expected codes of automotive luxury.”
Rankin cast Gwendoline Christie, the English star of stage and screen, most recently known as Lady Brienne of Tarth in ‘Game of Thrones’ and Titania in London’s Bridge Theatre’s ‘A Midsummer Night’s Dream’, as the heroine who takes to the wheel and puts Phantom through its paces. Herself a symbol of non-conformity and unapologetic success, Christie’s role boldly challenges preconceived impressions of Phantom owners.
Rankin commented: “Rolls-Royce is the ultimate British brand. Number one of one. Eight years ago, I got the chance to drive Phantom when working on 'The Spirit of Ecstasy' centenary. It was the best driving experience of my life. Not only was it exhilarating, I actually felt like a rebel and a part of that iconic history. I realized that Rolls-Royce is the ultimate brand for a reason. Phantom’s got that attitude, that exhilarating and effortless wild side that you can enjoy from the second you start the engine.”
And continued: “In my film with Gwen, I wanted to express this one-of-a-kind sensation, I wanted everyone to know exactly why Rolls-Royce are the best of the best and why Phantom is the icon. Everyone should try it.”
Gwendoline Christie commented: “The Rolls-Royce Phantom is a car of rare timelessness. It epitomizes excellence in craftsmanship and authentic luxury in modern terms. Working with legendary photographer Rankin and his team was a blast! They inherently respected the iconic status of this motor car and have vividly translated it with playful subversion, strength and humor. It is a true delight to be part of Rolls-Royce iconography.”
Rankin’s short film will be premiered on screens at this year’s Festival of Speed at Goodwood and can be viewed online at rolls-roycemotorcars.com.
11.07.2019 // show complete article
MAZDA booked star photographer RANKIN for the market launch campaign of its Madza3 model. The British photographer produced a series of six photos for the Japanese carmaker to engage the viewer emotionally. ‘I wanted to not only show the essence of the Mazda3 but also evoke the viewer's emotions. I wanted to make the images really sensual so I approached the shoot in a completely different way. I have used light and created motion through actual camera movements, not retouching, that literally bring the car to life for the viewer,’ so RANKIN.
'The all-new Mazda3 made its global debut in LA and is now being celebrated with a unique portfolio of images by Rankin, one of the most influential photographers of our generation. The London-based photographer has been at the forefront of commercial and editorial innovation since he co-founded the magazine Dazed & Confused in 1991, bringing a unique aesthetic to fashion shoots and portraiture. To celebrate the new Mazda3, Rankin brings his talents to unlock the emotion of the new car, as described by chief engineer Mitsui Hitomi, “We don’t design to a spec, we design to a feeling”. It is also a story of pure driving pleasure and a challenging portrayal of true automotive beauty, a car that is as beautiful in motion as it is at rest.
The brief was to capture the new Mazda3 and bring out the energy and feelings that the Takumi clay modeler at Mazda puts into the car when each model is crafted by hand. Mazda is the only car manufacturer that still creates its car from an original full-scale clay model. “Our design philosophy is called Kodo: Soul of Motion, with simple clarity of purpose,” says Jo Stenuit, Design Director Mazda Motor Europe. “Rankin has a wonderful way of capturing the car as art.” The end result captures the emotions of this important model, the first car in Mazda’s new generation of products. Each picture represents a significant emotion Rankin tried to capture within his work. “You can’t work with an artist and then constrain their art,” says Stenuit, “and this is about two brands coming together to create beautiful art.”
11.06.2019 // show complete article