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'Love yourself more than anything....' - The Full Service gets pulses racing with Pamela Anderson in the lead role COCO DE MER, the uber-elegant short film by RANKIN for you on GoSee

This February is all about breaking hearts ! London-based agency The Full Service with Director Rankin and lead actress Pamela Anderson are on the same, we have to admit, very beautiful page for luxury lingerie manufacturer COCO DE MER. The message: Women of the world, take things into your own hands and control for 100% what happens on Valentine's day!

We learn from the press release: “In today’s sexualized world, Pamela Anderson has made it her mission to spread a ‘Sensual Revolution’, a movement celebrating intimacy over cheap thrills. In an aligning of beliefs and passions, Coco de Mer have partnered with Pamela as their international brand ambassador.

This launch film – part of a series of ongoing projects – sees Pamela as the perfect face to flip Valentine’s Day on its head and create a humorously subversive film. It sees Pamela returning home to her apartment. As she undresses and prepares for a steamy Valentine’s night ahead, we are led to believe she is awaiting the arrival of a lucky man. But, with the mother of all twists, the film turns on its heads and shocks audiences. Laced with irony, the driving sentiment is one of female empowerment.

Rankin: “Pamela continually challenges herself and those around her, which made her ideal for Coco de Mer. The Full Service wanted to create something that played with peoples’ perceptions of Valentine’s Day. It’s a punchy move from Coco de Mer, but is testament to the brand and the powerhouse creativity of the The Full Service’s concept so that everyone was totally up for it”.

The Full Service was launched by Rankin as a creative agency, a one-stop shop for all client’s advertising needs. Working out of their London studio, they create entire 360-degree campaigns under one roof, across all touchpoints, from creative to brand strategy to production and the in-house studio. They recently appointed Maruska Mason, formerly a Business Director at Grey, as Managing Director.

Maruska Mason: “This is a great moment for Coco de Mer as a brand, and Pamela is the perfect partner. Here at The Full Service, we are all about bold and engaging storytelling, collaborating closely with brands to take them on new journeys and push the boundaries of their advertising. This is the perfect example of that and our passion for brands. Every aspect of this campaign was created in house – from the creative to the edit”.

Lucy Litwack, Managing Director of Coco de Mer: “The Full Service incorporates a group of the most highly talented people who work tirelessly to create strong and impactful creative work and execute everything to perfection. I love working with the whole team and couldn’t be happier with the service, the people or the work. Rankin as photographer and director is also the perfect collaborator for Coco de Mer – he instinctively understands and appreciates our brand and has worked closely with us over the last 2 years to develop unbelievably beautiful photo shoots of the highest calibre”. This launch film, set to get pulses racing, is just the first stage in a partnership
between The Full Service, Rankin, Pamela Anderson and Coco de Mer.
08.02.2017 // show complete article

UNLEASH THE NEON – ICONA POP & MAKE UP FOR EVER present 46 SHADES OF ARTIST ROUGE. Campaign & film from Rankin on GoSee

Swedish electro-pop duo ICONA POP stood in front of RANKIN's camera for the latest MAKE UP FOR EVER campaign, which was photographed and filmed at his Studio in North London. “Featuring an exclusive version of the hit single 'Emergency', Rankin directs the Swedish duo in a rainbow roller coaster of fun. The video celebrates the 46 shades of Artist Rouge lipstick in riotous style. It is the latest in an ongoing collaboration between Rankin and the French cosmetics brand. Together, they are fusing music with make-up, producing a series of larger-than-life campaigns that celebrate the brand’s passion for life on stage,” the star photographer's agency tells GoSee.

Rankin on the campaign: “In Icona Pop, they have partnered with a real force of nature. For me, performance and music is all about character and attitude. You can see that in bucket loads here: they just leap off the screen”.

Icona Pop: “Makeup is so important for us when we are on stage, to do something fun for people. You can be a superwoman with just some blush and a black lipstick. We express ourselves through music – but also through how we dress and how we wear our make up”.
13.07.2016 // show complete article

'The Real Cannes' by RANKIN - London-based star photographer and WETRANSFER bring the real world of the film & advertising city in southern France in front of the camera

RANKIN not only has the international league of top models and actors in front of his camera, his real people events put the spotlight on ordinary men and women. Following his cooperation with KaDeWe this spring in Berlin, RANKIN set up his camera on the popular Croissette for a new RANKIN LIVE project during the Cannes Lions advertising festival. In a collaborative project with WETRANSFER, he photographed the inhabitants of the city in southern France, who are plagued several times every year by hordes of advertisers, film and media experts, ...

“This exiting new project titled “The Real Cannes” is the fruit of a live photography shoot in Cannes and online exhibition. Rankin and WeTransfer have turned their attention away from the festivals that have come to define this resort town and have instead chosen to celebrate the true heroes of Cannes. Putting the real people of Cannes front and center, Rankin hit the streets to document this side of Cannes. With a live exhibition on WeTransfer, Rankin’s photographs are being uploaded in real time – un-retouched and raw,” the agency tells us.
13.07.2016 // show complete article