News // 33 News by RANKIN
In a departure from her traditional pop anthems, RIKA welcomes 2020 with a new single that charts the lows and highs of a relationship. ‘Doses’ pulls no punches singing about the toxicity of love. It’s a theme all too relevant for clued up 21st Century audiences. For the video Rika worked with Director and Photographer Jordan ROSSI c/o THE GRAFT to bring this narrative and performance-led promo to life.
The video itself weaves several different vignettes of Rika and her ex-boyfriend played by Charlie Georgio. These scenes display the intense love and romance they share whilst also highlighting a darker side to the relationship. One that risks unraveling at any moment. Interwoven within these vignettes is a stunning lip sync performance of the track shot on location in East London. With the winter sun low, the images are striking and provide a perfect counterpoint to the heartbreaking lyrics.
Jordan Rossi, Director of the video, says: “I’ve been wanting to work with Rika for sometime now, and it feels like this video was a perfect storm. We were incredibly lucky with a stellar cast and crew, plus the weather held out for us! This video is something different for both myself and Rika. It’s narrative. It packs a punch. It was shot on location with pretty much all-natural light. It’s a powerful combination of a great story, gorgeous visuals and brilliant performances from the two leads.”
THE GRAFT: “Rika’s ‘Doses’ is the breakup anthem of 2020 and creating room for itself as an instant classic.” GoSee: youtube.com/watch
Director Jordan Rossi
Boyfriend Charlie Georgio c/o SUPA Models
DOP David Wright
Production The Graft
Producer Jerome Danvers
Styling Riya Hollings
Hair George Curran
Make-up Rhea Leric
04.03.2020 // show complete article
RANKIN creates a slick and stylish campaign to launch the POLICE x LEWIS HAMILTON S/S ‘20 collection, featuring the prince of pushing boundaries, designer of the collection and six-time Formula 1 World Champion, Lewis Hamilton. A rooftop and slick sunglasses coupled with style headliner and designer, Lewis Hamilton, himself. What more could you want in a campaign?
The creative agency of cultural provocateurs, RANKIN, has been doing what it does best with the creation of cutting-edge stills and a film promoting the latest eyewear collection designed by the racer, shot by the eponymous photographer, to be released globally in March. It’s a campaign that radiates with modern power. The kind that is humble yet full of subtle strength and a tenacious attitude. The visuals will transport you to a cool, urban world where charisma comes by the bucket load and original design is at the fore.
Rankin comments: “I’ve always wanted to collaborate with Lewis. His work ethic and bravery have forever impressed me. We used the concept of a rooftop overlooking London to convey Lewis’ status as a global icon and his determined journey to get to the top. From creation to production to the set design team who built the whole rooftop from scratch, this was a huge project and the result really says it all.”
So, with Lewis in the spotlight sporting his latest Police x Lewis frames, it’s safe to say it’s going to be a big year for RANKIN. The campaign, which will be aired globally in early March, was premiered in Italy on 17 February in the lead up to MIDO, the largest international eyewear show. The ‘Police x Lewis’ collection is available at policelifestyle.com.
18.02.2020 // show complete article
RANKIN joins forces with Richard Curtis* to create a film for Extinction Rebellion, demanding from Governments #WhereIsYourPlan. As general election season begins and marking six months since the UK Parliament declared an environment and climate emergency, Extinction Rebellion – which has just celebrated its first anniversary – is releasing a short film calling for everyone to demand their government’s plan to address the crisis ... #WhereIsYourPlan.
Through voices representing a lifetime, aged 8 to 80, the film demands that leaders around the world act on the climate and ecological emergency, including stopping the destruction of our forests, our oceans and our wildlife, reducing carbon emissions to zero as a matter of urgency, and investing in a green economy. The concept behind this globally significant film – presenting the demands of the climate movement and extinction revolution – was developed by filmmaker Richard Curtis, and refined, shot and produced by RANKIN, an agency headed up by the British photographer and cultural provocateur of its namesake.
But the high-profile support didn’t stop there ... featuring faces from Downton Abbey to Love Island, and including the likes of Ellie Goulding, Daisy Lowe, Jaime Winstone, Chris Packham, Imelda Staunton, Jim Carter, and Stephen Frears, the video showcases a series of short clips where voices from every generation, representing a lifetime, make an emotive demand to governments for their plan to address the emergency.
Directed by Jordan Rossi of RANKIN, the film shows that despite our race, age or gender, people need to unite against the threat of the global warming crisis. No matter who you are, this is an issue that will affect everyone, and the video reflects our last shot at making a difference. Now is the time for positive action on a scale as yet unseen. It’s time for the people in power to listen, and it’s time for them, as well as us, to act now, to protect all life on our planet.
#WhereIsYourPlan Gail Bradbrook, co-founder of Extinction Rebellion: “If the British Government were to cut carbon emissions within the so-called carbon budget we have, we would need to go from a 1.5% annual cut to about 24%. That needs a serious plan. Our children, our future and our wildlife need our Government to step up and face reality.”
Chris Packham: “Time has run out. It’s act now or face almost unimaginable consequences for life on Earth. So if the drivers of change are asleep at the wheel, it’s time to shake and wake them with one hand and to empower ourselves to make our own differences with the other.” Jaime Winstone “This film must reach governments and ring the alarm bell to act now on the climate crisis we are all living in. We must all ask of them #WhereIsYourPlan.”
Kofi Klu, Stop the Maangamizi / XR International Solidarity Network: “This clearly demonstrates the hard work being put into ensuring a growing diversity of peoples of conscience. Voices from all over the World back XR in internationally catalyzing rebellion and equitability, amplifying the urgency of tackling climate breakdown as the topmost globally unifying matter for us all at this increasingly dangerous time of escalating the climate and ecological crises!"
Daze Aghaji, Extinction Rebellion Youth: “As young people, having a plan is vital for having hope for our futures. We need governments to act now and take the climate and ecological emergency seriously. We need to be active in our democracy and ask the government #WhereIsYourPlan”.
James Bargent, Producer at MassiveMusic: “Extinction Rebellion are on the front line of one of the most important subjects of our time, and we’re pleased to be amplifying their message with a soundtrack as immediate as their cause.” Dr Vishal Chauhan, Doctors for XR “The government has failed to produce a plan to safeguard our health and safety through this crisis. As doctors, we have a duty to rebel against the government in the best interest of all people and the planet.”
Bella Lack, 16-year-old environmentalist, Youth Director Reserva YLT, writer for The Ecologist, Youth Ambassador for Born Free FDN and Jane Goodall Institute: “My generation is being handed a planet riddled with extinction and infested with greed. If our species is to find a sliver of hope among the wreckage, we must create it ourselves, and we must create it through action.”
Daisy Cooper, 13-year-old environmentalist: “Climate change is happening whether you like it or not. The question is, are governments willing to do something about it or are they prepared to face the consequences in the future?”
#WhereIsYourPlan #ExtinctionRebellion @RankinPhoto @ExtinctionR Concept: Richard Curtis
*About – Richard Whalley, Anthony Curtis, CBE (born 8 November 1956), is a British screenwriter, producer, and film director. One of Britain’s most successful comedy screenwriters, he is known primarily for romantic comedy films, among them Four Weddings and a Funeral (1994), Notting Hill (1999), Bridget Jones’s Diary (2001), Love Actually (2003), and About Time (2013). He is also known for the drama War Horse (2011) and for having co-written the hit sitcoms Blackadder, Mr. Bean, and The Vicar of Dibley. His early career saw him write material for the BBC’s Not the Nine O’Clock News and ITV’s Spitting Image. Curtis together with Lenny Henry are co-founders and co-creators of Comic Relief and Red Nose Day. wikipedia.org//Richard_Curtis
10.02.2020 // show complete article