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news | 'Every 7 Seconds, A Girl in the World is Cut' – the campaign against female genital mutilation with model and activist Waris Dirie, Photographer and Director Rankin and lingerie brand COCO DE MER on GoSee

Every seven seconds, a girl's clitoris is cut off. Without anesthetization. In most cases without medical aftercare treatment, and most importantly, without legal consequences. Each year, 3.5 million girls are victims of this insane practice. Not only in Africa but here as well. Rankin’s new commercial against the mutilation of women was commissioned by Coco de Mer and features model and activist Waris Dirie with her Desert Flower Charity.

'The aim of this film is also to collect 10 million signatures by the end of 2019 to finally eradicate FGM indefinitely. British lingerie brand Coco de Mer has always stood for true female empowerment and aims to support this in as many ways possible. Waris is also the model and the new face of Coco de Mer’s ICONS range launched on 11 March (S/S '19), and a percentage of all proceeds from sales of the Icons collection go to Waris’s charity.'

Manifesto : The term “icon” can be bandied about all too easily. But that’s exactly what Waris...

18.03.2019 //    ADD article TO MY GOSEE // 2 items in this article // SHOW article
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