Synonymous with dynamic and intimate portraiture, the photographer Rankin has shot everyone from royalty to refugees. His powerful images are part of contemporary iconography, and mix a cross section of his own personal interests with commercial campaigns, from Nike to Women’s Aid. His work is regularly exhibited in galleries around the world from Sao Paolo to Moscow, London to LA.
Turning his lens to the moving image Rankin began co-directing with Chris Cottam. The duo’s commercial credits include O2, Rimmel, Nivea, H&M, Dove and Kleenex. Their debut film, The Lives of Saints, penned by Fear and Loathing in Las Vegas writer Tony Grisoni, enjoyed success on the festival circuit and won the grand jury prize at the Salento International Film Festival. Musically the pair are behind the videos to chart hits Say it Right by Nelly Furtardo, Cobrastyle by Robyn, No Time for Tears by The Enemy and Acapella by Kelis.
Early 2010, after nine years together, Chris and Rankin parted company in order to pursue their own careers. Rankin continues to direct on a solo basis; recent projects have included fresh faced Sky Ferreira’s debut single One and Kelis’s explosive 4th of July. Commercial clients include Samsung, Swatch and creative films with make up artists Ayami and Caroline Saulnier.
Not content with just taking photographs, Rankin sees every stills shoot as an opportunity for creative exploration. Since early 2010 he has been shooting short fashion films alongside the stills in an attempt to create moving versions of the images he takes. He has made fashion films for Hannah Marshall SS2011 and Clemency SS2011 to name just a couple - both debuted at London Fashion Weekend 2010 - as well as building up an intriguing library of behind the scenes footage. Based in London, Rankin lives with his wife Tuuli and son Lyle.