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The agency antoni with Creative Director Mathias Wilke commissioned photographer Alessandra KILA c/o EMEIS DEUBEL to create the visuals for the ‘Be Yourself’ campaign of the MERCEDES-BENZ A Class.
EMEIS DEUBEL : “Alessandra worked closely with Creative Director Mathias Wilke and CGI studio Recom Farmhouse to create a world of striking colors, in which the cars are irradiated by unexpected hues. Against the backdrop of a pristine white studio, she employed sculptural installations made of dichroic glass to create beautiful spectrums of color. The kaleidoscopic nature of the glass created the perfect medium to symbolize the freedom of being yourself while using the car, evoking a journey of emotions.”