News // 3 News by SUPER an der Spree
Labor Day is the most significant date in the annual calendar of the trade union movement. This year, Super on the Spree staged the day for the DGB communicatively and transports the history of the large-scale day of the labor movement to the present day. Super developed the May 1st poster, the press material and event design and the online spot. The central May rally of the DGB with DGB Chairman Reiner Hoffmann takes place this year in the beautiful city steeped in history Nuremberg.
Themed upon "Solidarity, Diversity, Justice", the DGB calls for more solidarity and justice for employees of the German Federal Government. The demonstrations are also meant to demonstrate a clear position in 2018 against racism, the extreme right and the division of society. In order to do justice to the present political climate, where the traditional definition of unions suddenly regains its up-do-date, everyday significance, Super on the Spree realized the campaign for May 1, 2018, a bit edgier and rougher than usual.
"Communication on May 1st serves above all to mobilize and then accompany the media coverage. In doing so, we wanted to focus less on folklore and instead emphasize visually and in storytelling more that a solidary workers' movement must make its voice heard on the street more than ever in 2018.
We succeeded in doing this firstly with typo subjects which are strongly oriented towards rough poster visuals, and secondly, with a spot which does not simply treat the abstract concepts of solidarity, diversity and justice in a colorful way, but makes their concrete significance for the DGB and a better society emotionally relatable," says Stefan Trabant Super Creation Managing Director.
Traditionally, the DGB does not usually opt for paid media on May 1st but especially on the enormous reach of its widely-networked organizations. While the posters throughout the DGB districts reach the general public directly on the streets on May 1st, the same applies for the spot, which appears on the high-reach social media channels of the trade unions and becomes part of the TV coverage at prime time.
"We have the unique situation that we are guaranteed to be seen by a million target group free of charge. Our job is to make sure this does not happen on the way home from work like, ''out of sight, out of mind''. We therefore have to communicate differently than in the usual CPM rational or the "get the message through early" logic of advertising. If the workers discuss communication on May 1st in their companies instead of just shaking their heads, then we have achieved our goal and made the topicality of the historic day 2018 a day worth fighting for." Super Head of Strategy Yannick Gotthardt concludes.
About - Super an der Spree is a creative, digital and campaigning agency. Super creates emotional relationships between people, brands and opinions. Super gives brands and products a meaning in the lives of consumers. s-u-p-e-r.de
About - International Workers' Day, also known as Labor Day or Workers' Day in some countries and often referred to as May Day, is a celebration of laborers and the working classes that is promoted by the international labor movement which occurs every year on May Day (1 May), an ancient European spring festival. The date was chosen by a pan-national organization of socialist and communist political parties to commemorate the Haymarket affair, which occurred in Chicago on 4 May, 1886. The 1904 Sixth Conference of the Second International, called on "all Social Democratic Party organizations and trade unions of all countries to demonstrate energetically on the First of May for the legal establishment of the 8-hour day, for the class demands of the proletariat, and for universal peace." The first of May is a national public holiday in many countries worldwide, in most cases as "Labor Day", "International Workers' Day" or some similar name – although some countries celebrate a Labour Day on other dates significant to them, such as the United States, which celebrates Labour Day on the first Monday of September. GoSee some media under wikimedia.org/International_Workers_Day
About - DGB. The German Trade Union Confederation (German: Deutscher Gewerkschaftsbund; DGB) is an umbrella organization for eight German trade unions, in total representing more than 6 million people (31 December 2011). It was founded in Munich, 12 October, 1949. dgb.de
28.04.2018 // show complete article
Fiji, the Maldives, Europe, Asia – in the end, the whole world is an island. With a museum and its own song "I'm an Island", the Federal Ministry for Economic Cooperation and Development (BMZ) is starting its campaign for the World Climate Conference 2017 in Bonn. A declaration of love to our planet Earth, but also as a warning in no uncertain terms: Climate change concerns us all and everyone can make a contribution – for better or for worse.
Super with Creative Managing Director Stefan Trabant is taking campaigns in new directions in order to raise awareness for more climate consciousness during the COP23. The song and spot are the emotional anchors of the content work taking place on the landing page ich-bin-eine-insel.de: Tips for everyday life make clear what each and every one of us can do to make a personal contribution against climate change, and the website showcases the global projects of the BMZ concerning climate protection.
For the 23rd World Climate Conference, German electro-pop musician Bernadette La Hengst composed the song 'I'm an Island' on commission for the 'Save the World'/Theater Bonn Festival and performed it together with the Bundesjazzorchester and the Children and Youth Choir of Theater Bonn.
"The song produced particularly for the campaign "I'm an Island" is an exciting format to bind people to the climate narrative for a longer time," says Stefan Trabant, Creative Director of GoSee. "Especially since a change of attitude never takes place suddenly or through short-term poster campaigns and print media, but only through sustainable communication."
Super was responsible for the entire creation of the campaign, illustration, animation and web design. The campaign is channeled online via Facebook, Canvaspages, Spotify and YouTube, and offline via billboards and radio advertising.
24.10.2017 // show complete article
The agency Super an der Spree presents the new digital campaign for the children's relief organization terre des hommes against German arms exports. It is meant to demand a more restrictive arms export policy at the upcoming Bundestag election because a human dies every 14 minutes by means of a German weapon in the world according to estimates. The value of export permits for small arms from the federal government has risen from 32 to 47 million euros, according to terre des hommes.
“Short video sequences communicate the consequences of German arms exports quickly and clearly. The illustrative realization and the striking campaign colors not only guarantee a modern look but, above all, a big splash. After all, we had nothing less is mind than to get people to think about arms exports from Germany,” Stefan Trabant, Creative Director at Super an der Spree explains. In addition to the landing page 'Stop Arms Exports', SUPER focuses on organic distribution of thematic video clips, among other places, on YouTube.
Super an der Spree was founded in the beginning of 2009 by Stefan Trabant and Karsten Göbel. Stefan Trabant, creative mastermind behind the agency, explains to us in a simple equation: “Super an der Spree is a creative and campaigning agency. Super creates relevant relationships between people, brands and opinions. Super gives brands and products a meaning in the lives of consumers. Super comes in the regional flavors Super an der Spree (Germany), Super am See (Austria) and Super an der Limmat (Switzerland). If people on YouTube, Facebook, on the bus, on the couch, or under the shower think our work is super, then we got them.”
We find it particularly super that Stefan Trabant is supporting us as a juror at the GoSeeAWARDS and that you can meet the SUPER creative at UPDATE in Berlin.
In addition to the Berlin location, super co-founder Stefan Trabant, who was born in Zurich himself, is in charge of creative direction of the agency in Switzerland. After more than ten successful years as Creative Director Concept/Text at TBWA and zum goldenen Hirschen, he founded SUPER an der Spree together with Semjon Bakroev and Karsten Göbel.
One more of their latest projects with an affinity to GoSee is Vero & Selvie, a FairFashion campaign by BMZ. Super developed the campaign for fashion label Vero & Selvie. Vero is a fashion student; Selvie is a seamstress employed under fair working conditions in India. Together they demonstrate that fair production and fair consumption of clothing can both be on the same page...
Plus, SUPER works in the area of event organization and has just supported the innovation forum for Philips: benefits and quality as criteria for good health care. Capital Health Congress 2017.
11.08.2017 // show complete article