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adidas Ultraboost 19 – the most responsive, energy-charged version of the iconic running silhouette to date. This first full redesign of the adidas Ultraboost was inspired by, and made for, a new era of running. This running that is more creative, social and open than ever before. The campaign not only tells the story of the product and its new deconstructed features in a fresh and graphic style, but also represents the authentic culture within adidas’ global running community. The integrated campaign encompasses an entire visual language, animations for online, print, retail, social content – and a TV spot – which gives a unfiltered and honest glimpse into the lives of real runners within the adidas community. To create the new adidas Ultraboost 19, adidas designers and product developers listened to thousands of runners worldwide to totally reinvent the running shoe. As a brand, adidas has always been about community as much as about innovative design. So for the design of the Ultraboost 19, adidas dived headlong into the thick of real running – asking 4,000 runners about their needs. Almost unanimously, the feedback was that they needed a shoe that was more responsive. So adidas simplified the original adidas Ultraboost from 17 pieces to just 4 performance-driven components, creating a lighter, reboosted silhouette with more responsiveness for a game-changing running experience. The final result is a no-frills, gender-neutral, highly responsive running shoe designed for what running really looks like today. Because you can’t fake running.