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WHETHER IT'S THE STATE OF THE WORLD, THE STATE OF PLAY. OR THE STATE OF OUR BRAND, WE ARE IN A TIME OF UNPRECEDENTED TRANSFORMATION, GROWTH, AND RECALIBRATION. OVERALL, LOOKING BACK AT THIS PAST YEAR AND ITS IMPACT ON OUR LIVES, ON SPORT, ON TOPICS OF DIVERSITY AND INCLUSION, WE SEE A LANDSCAPE THAT IS FOREVER CHANGED. AND WITH IT OUR BRAND DIRECTION MUST CHANGE TOO — MORE SPECIFICALLY, HOW WE CREATE IT AND WHO WE CREATE IT WITH. THE POWER OF THIS MOMENT OFFERS AN OPPORTUNITY TO RESHAPE WHAT IT MEANS TO BE AN ATHLETE, AN ARTIST, AND A SPORT BRAND.

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Picture Farm worked in collaboration with Adidas MakerLab Creative Director Jose Cabaco, the Adidas Creator Farm and GrandArmy over the summer of 2019 to produce a massive multi-country video and photo campaign for a collaborative artist’s re-design of the iconic Adidas Campus sneaker. Titled the Adidas MakerLab Campus 80s, the project included campaign and BTS photography shot by Jean-Vincent Simonet and a progressive documentary film campaign directed by Leandro Lara. Executive Producer Ben Freedman led the production of the ambitious project, which took us all over the world, from Tokyo and the UK, Germany and Vietnam, following three designers – Alex Nash, Helen Kirkum, and Shun Hirose – in their quest to create their own iteration of the iconic silhouette. The intensive post production process for the video pieces, which would include not only creative editing but element fabrication for animation, title design and sound design, took place at PF’s Brooklyn headquarters under post supervisor Leslie Yoon and lead editor Chris Besecker’s stewardship.