News // 267 News by Severin Wendeler

'All things beautiful come from nature' - the magical 1-min. spot for SHISEIDO WASO by Director Tobias HUTZLER C/O SEVERIN WENDELER for Wieden + Kennedy

The best from nature and technology: carrot, loquat, honey, tofu, and white jelly mushroom – that's the variety of WASO. Or like SHISEIDO sums it up: A sanctuary for your skin. With its skincare line WASO, the cosmetics pros from Shiseido have developed a natural, high-quality facial care product which does without additives, parabens or plastic particles of any kind, and by doing so, makes a significant contribution to more responsibility and sustainability. The 1-min. spot was shot by Tobias HUTZLER C/O SEVERIN WENDELER for SHISEIDO COMPANY, Japan. The executive agency was Wieden + Kennedy with Creative Director Azsa West and Art Director Ayano Takase.

About - SHISEIDOThe name "Shiseido" comes from Chinese Yi Jing, the Book of Changes from the Four Books and Five Classics of Confucianism. While our products have their origins in cutting-edge western pharmaceuticals, the company takes its name from eastern philosophy. This forward-thinking blend of Western science and Eastern wisdom has always been the cornerstone of Shiseido. Shiseido’s symbolic camellia logo was designed in 1915 by the company’s first president Shinzo Fukuhara. It may have had a few minor adjustments since then, but it has stood the test of time and remains a firm part of Shiseido’s identity to this day.
18.03.2019 // show complete article