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In collaboration with Highsnobiety, BALMAIN has released a short film exploring the concept of brotherhood for the launch of its new sneaker line. The collection features three new silhouettes which, like the film, draw on the military influences that are a longstanding cornerstone of the Parisian brand’s design DNA. Shot by Vitali Gelwich and produced by Stink Rising Berlin, the dream-like clip is inspired by army life and the unity and camaraderie among troops, which Vitali Gelwich reinterprets more broadly as “brotherhood”.
Balmain’s men’s designer sneakers reflect the graphic codes and hardware of designer Olivier Rousteing’s runway, as well as the diverse influences of each collection, including music, military and classic French style codes. The sneaker collection also mirrors Rousteing’s own personal style—these are styles that he wears daily. GoSee : balmain.com///sneakers and a must-read about the BALMAIN Men S 2020 solstice show in June on VOGUE: