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news | STRANGE CARGO FILM : Production of the H&M Men's collection F/W17 TVC with Director Jason Evans and as agency & post-producers for 'H&M THE WEEKND COLLECTION' on set with Director Gregory Harris

STRANGE CARGO FILM wrapped up production of the H&M commercial for the F/W 2017 Men's collection with Director Jason Evans and DOP Matthew Schroeder. Plus, the producers also served as the agency & post-producers for the new spot from singer THE WEEKND and his new H&M collection. The commercial was filmed by Gregory Harris.

Andreas Löwenstam, Head of Men's Fashion at H&M on the latest trends and the collaboration with artist THE WEEKND: "I look into our own stores, and I do look at competitors and other concepts to make sure that we are right on track with current and coming men’s clothing collections. I also look at what the guys on the street are wearing. I follow the catwalks to look for new tendencies and directions. It is often new concepts that I find most inspiring. It could be a specific store, a movie or an album. The combination of great creativity and profitability are often the most inspiring for me... Music and fashion are very tightly connected, and therefore it...

05.12.2017 //    ADD article TO MY GOSEE // 2 items in this article // SHOW article
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