Sven Jacobsen

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Hamburg, London
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news | 'Make the summer legendary' – Grey and SVEN JACOBSEN realize the DEICHMANN campaign as an authentic lifestyle road trip across Croatia

DEICHMANN and GRAY are making the summer legendary. They staged the brand name sneakers from Fila, Nike, Reebok, Adidas and Puma in a fast-paced road trip to authentically capture the lifestyle of the young target group. This trip has everything that makes a summer legendary and unforgettable. The campaign realized with a subjective camera draws the viewer into the action instead of giving the role of an observer. In Croatia, SVEN JACOBSEN photographed the DEICHMANN summer campaign in the style of a road trip.

"The models knew one another, and the photos were created spontaneously and intuitively in a relaxed atmosphere. That's how I often like to take my photos, by letting the models be part of the creative process," Sven tells GoSee. Responsible from GRAY Germany were Creative Director Jörn Sonnenberg and Art Director Alper Yazar. From DEICHMANN, Europe's largest shoe retailer, Marketing Director Andreas Conze and Barbara Dröse supported the campaign which we are delighted to...

13.08.2018 //    ADD article TO MY GOSEE // 11 items in this article // SHOW article
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