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'You have your style. We have the sneakers', is how Deichmann demonstrates its sneaker competence and stages the variety of its models from Fila, Nike, Reebok, Adidas, and Puma. 15 characters with completely different styles present their sneakers in a campaign that clearly stands out from conventional vignette formats, according to GRAY DÜSSELDORF. Film, typography and visual effects are combined to form a fast-paced mix previously unseen in this manner. Each style embodies precisely the world that fits its target group. The campaign including a 30-second TV spot was conceived by Gray Düsseldorf. Czar Berlin was directed by Hauke Hilberg in Bangkok. And the new DEICHMANN campaign was shot by SVEN JACOBSEN.
Sven thanks the whole team: Art Buyer Anne Franke from GRAY Dusseldorf, CD Markus Werner, AD Jan Billmann, Katrin Werthmann, Benedikt Goerts, Thorne Mutert, Vincent Taeger, Julia Frieling as well as Andreas Conze, Barbare Droese and Ahu Guer from Deichmann.