News // 104 News by Sven Jacobsen

Wanderers into bookers and browsers into buyers – Sven JACOBSEN photographs the "More than just viewers" YOU TUBE campaign for AMV BBDO London and the UK market

The B2B campaign "More than just viewers" is meant to demonstrate that YOUTUBE has content to show for, which not only captivates visitor but also influences their behavior. And that across all customer segments and shifts. Which is the reflected in the diverse casting for the campaign, photographed for AMV BBDO in London by SVEN JACOBSEN.

The campaign shown was supported by Art Buyer Louisa Frost, online, in print titles and on selected out-of-home sites such as King's Cross or Oxford Circus Stations in London – because the campaign is not lastly targeted at the highly sought-after media industry. So far, the campaign is running exclusively in the United Kingdom.

Abbott Mead Vickers BBDO (AMV) is a London-based advertising agency and belongs to the BBDO agency network, the third-largest ad network worldwide with 287 offices in 79 countries.

About - YouTube, LLC is an American video-sharing website headquartered in San Bruno, California. Three former PayPal employees – Chad Hurley, Steve Chen, and Jawed Karim – founded the service in February 2005. Google bought the site in November 2006 for US $ 1.65 billion; YouTube now operates as one of Google's subsidiaries. YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
27.11.2018 // show complete article

Sven Jacobsen : his PERSONAL ICONS are still on XXL display for the public to admire thru 20 December at the Messe Hamburg fair grounds – and are now available as FINE ART PRINTS in his GoSeeSHOP

Still on display at the gallery for the general public thru 20 December is photographer SVEN JACOBSEN's exhibition entitled PERSONAL ICONS. The large-format portraits – 225 x 150 cm – are now exhibited in Hamburg along Karolinenstrasse, immediately adjacent to the Messe Hamburg fair grounds. The protagonists were photographed worldwide; the works presented are printed directly on Alu-Dilite plates and subsequently painted with acrylic by Sven Jacobsen.

The exhibition took place as part of the Hamburg Triennial in 2018 and comprises around 40 works. Sven started the series back in 2011 when he began portraying people who stood out of the crowd for him. "We arrange our photo exhibition along the walls of the fair hall as a contribution to urban culture in the public space." says Bernd Aufderheide, President and CEO of Hamburg Messe & Congress GmbH. "Instead of a long glass façade, people see a public art gallery, inviting them to take a break, contemplate and enjoy."

You can now purchase Sven's exhibition motifs.
Find a first selection of his works in his GoSeeSHOP; where you can request them for the following purposes: private, editorial, commercial, and as a fine art print. First requests are not binding; Sven is glad to receive both inquiries and feedback. PS: As far as we know, the amazing large-format exhibition motifs are also up for grabs.

now offers you the opportunity to buy and sell works in the GoSee Shops of our members – whether photography, illustrations, art, books, … for editorials, campaigns, your office, your store or at home: GO & BUY the artwork of your dreams either as a digital download, print product or even as a fine art print. With each purchase, you support the selling artist and – who knows – will perhaps start your art collector’s career.  GoSee.SHOP
16.11.2018 // show complete article

'Make the summer legendary' – Grey and SVEN JACOBSEN realize the DEICHMANN campaign as an authentic lifestyle road trip across Croatia

DEICHMANN and GRAY are making the summer legendary. They staged the brand name sneakers from Fila, Nike, Reebok, Adidas and Puma in a fast-paced road trip to authentically capture the lifestyle of the young target group. This trip has everything that makes a summer legendary and unforgettable. The campaign realized with a subjective camera draws the viewer into the action instead of giving the role of an observer. In Croatia, SVEN JACOBSEN photographed the DEICHMANN summer campaign in the style of a road trip.

"The models knew one another, and the photos were created spontaneously and intuitively in a relaxed atmosphere. That's how I often like to take my photos, by letting the models be part of the creative process," Sven tells GoSee. Responsible from GRAY Germany were Creative Director Jörn Sonnenberg and Art Director Alper Yazar. From DEICHMANN, Europe's largest shoe retailer, Marketing Director Andreas Conze and Barbara Dröse supported the campaign which we are delighted to present you here on GoSee. Deichmann presents the video for the trip via YouTube.
13.08.2018 // show complete article