by The Sweetspot // 1 Files //  



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“To be one's self, and unafraid whether right or wrong, is more admirable than the easy cowardice of surrender to conformity.” - Irving Wallace
Do I live the way I want to? Everybody knows the feeling which comes with that question. A human dilemma – being torn apart by what you feel is right and what you think is wrong. A film about self-determination. Focusing on the process, the journey – with euphoria and anxiety constantly taking turns. Exploring the “man against self“ conflict the project aims to challenge traditional ways of brand communication.

Featuring music by Ruby Haunt
'Royal Moon' from the Album Sugar

Written & Directed by Thilo Gundelach

Branded Short

Production: The Sweetspot, Filmakademie Baden-Württemberg
Producer: Felix Antretter, Lili Färberböck, Stefanie Gödicke
Director: Thilo Gundelach
DoP: Jonas Schneider

Luke: Judson Stalter
Daniel: Steffan ‘Fin’ Argus
Baseball Catcher: Michael Southworth
Prom Queen: Lauren Faye

Line Producer: Pratyusna Sahoo
Production Assistant: Amanda Dyer
1st AC: Ramón Seeliger
2nd AC: Apoorva Gavarraju
Gaffer: Jiang Du
Electrician: Bocong Lin, Xiao Wang, Nathan Baldonado, Cassio Mariscotti, Luc Mariscotti
Key Grip: Robert Chuck
Art Direction, Production & Costume Design: Julia Halbfas
Production & Costume Design Assistant: Quinn Foster
MakeUp: Michael Cypher, Cheyenne Hernandez
Editor: David Kuruc
Colorist: Robin Juenkersfeld
Compositing: Marc Angele
Title Design: Isabel Latza
Sounddesign: Jan Brett
Composer (Intro Music): Markus Zierhofer

Made possible by a scholarship of the German Advertising Film Academy
shot on 16mm
Kodak 250D & 500T



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