News // 4 News by Terence du Fresne
The VIGIER HOLDING image campaign was realized by TERENCE DU FRESNE on commission for advertising agency Virus Ideenlabor Biel. It was photographed in a variety of locations in Switzerland, for instance, in front of the Gotthard North Portal, in the Bernese Jura as well as in the Bernese Mittelland. The subsequent compositing of the photos with CGI elements was taken care of in house.
The French Vicat Group, headquartered in Paris, has just acquired Swiss building materials group Vigier. The place of business of the company and the name will be kept, as well as the approximately 1300 employees of the VIGIER group of firms. In 1871, Robert Vigier founded the first cement plant in Switzerland, and until recently, it was owned by the around 100 shareholders from the founding family. Five divisions have been united as firms under the umbrella of Vigier Holding AG since 1995. Vigier Holding is thus comprised in 2020 of Vigier Ciment, Vigier Beton, Vigier Rail, Creabeton, and Altola.
TERENCE DU FRESNE went into business for himself in 1990 with his own studio at Stufenbau Bern. With the increasing digitization of photography, he has also become a specialist for post production and meanwhile offers photography and retouching services, both successfully high-end, from a single source. For years, Terence Du Fresne has been in the illustrious circle of Lürzer’s “200 Best Digital Designers”.
14.07.2020 show complete article
Travel to Thun, Interlaken and deep into the Bernese Oberland with only one ticket and the Libero season pass – public transportation users in the canton Bern ride further than ever with the Libero. The seven motifs for the new LIBERO campaign and the new timetable were shot in the Bernese Oberland. The key visuals show the most beautiful corners of the new regions, and the target audience is directly addressed on location with corresponding subjects and headlines.
Compositings, consisting of backgrounds, individual components, such as people and vehicles, together with 3D renderings were assembled in an elaborate process, which was realized in-house by TERENCE DU FRESNE. The executive agency was Formeldrei Bern with CD Moritz Adler, AD Lukas Binggeli and Lisa Apolloni in consulting. GoSee: formeldrei.ch & mylibero.ch
13.01.2020 show complete article
In different regions throughout Switzerland, TERENCE DU FRESNE photographed various protagonists working in the areas of meat production or meat processing. The wooden wall was created specially for the campaign and constructed on the individual sets. “From photo production, photography to retouching, everything was taken care of by us,” Terence du Fresne tells GoSee. AD was Petra Brönnimann with consulting by Anja Durret and Mike Brodbeck. Schweizer Fleisch is a registered trademark of Proviande, the association for the Swiss meat industry. GoSee: polyconsult.ch & schweizerfleisch.ch
09.01.2020 show complete article