Is there a more relaxed yet sophisticated look than a man in a fine linen shirt?
Well, around the Mediterranean Sea, there isn’t.
Faros Linen brings this unique Mediterranean lifestyle to the world.
Faros Linen stands for the processing of finest European linen into timeless signature shirts for men. It is the only shirt that man needs in summer.
A smart choice for good reasons...
... Fine linen has a natural cooling effect and antibacterial properties. Therefore, there are no sweat stains or odor.
...Linen is a sustainable natural fiber from the flax plant, which is cultivated without artificial irrigation, acts as a natural fertilizer and absorbs ~ 250,000 tonnes of CO2 annually in Europe.
... Faros Linen provides the Mediterranean lifestyle with ease. The signature shirt is ideal for all adventures, always elegant, and yet casual.
Besides: A fine linen shirt is easy to care for. And here’s where fine linen is often misunderstood:
"Once you wear our linen shirts in summer, that's all you ever want and need. The real all rounder works for almost any occasion, is cooling and airy even at high temperatures. Many think linen shirts are hard to care for and need to be ironed all the time: No, that is not at all the case. Our shirts are worn without ironing. Fine linen creases nobly, and that is what makes it so naturally classy. That’s why we show them wrinkled in our online shop. Wrinkled shirts are not for every man, and require some confidence to wear“, says Felix Israel, founder of Faros Linen.
“Wash it, hang it, wear it and easily be well dressed - be it for Zoom, Webex, Skype or go-to meetings. Well, hopefully soon again for restaurants, beach clubs, beaches, festivals, boats and everything else we look forward to every summer. Made from a natural fiber that requires zero irrigation, our linen is also truly sustainable."
The entrepreneur from Berlin loves to spend his summers with friends at the Mediterranean Sea, where the idea of reviving fine linen for men worldwide was born.
The Faros crew have dedicated themselves to the mission of bringing fine linen back into consciousness as a premium material from a niche exists for men's clothing. On this mission, the premium fashion label provides insights into the traditional craftsmanship around the production of certified European linen. The flax from which the fiber is made grows in the Normandy in France, where the best flax is cultivated, combed and prepared for Faros Linen. Cultivation requires enormous knowledge and craftsmanship, passed down through generations in family businesses.
In the Bergamo region of Italy, the flax is spun to become yarn and weaved to become linen. "We work with a well respected Italian fabric supplier, a family business in its fifth generation, which cultivates the most valuable flax in the world and processes it with the masters in Italy," says Felix. The traditional craft remains protected in the regions, so European fine linen is a little more expensive.
Not only the fabric comes from Italy, but also the inspiration and the ambition to develop a masculine, timeless piece. Faros Linen avoids short-lived trends in cut, as well as everything that is unnecessary, such as a neck label that can scratch. Breast pockets are also absent, as they do not contribute to a function or style. Instead, each shirt has a hidden, innovative sunglasses holder. Your most important summer accessory – your sunglasses - is well thought of.
Linen flatters the body. The finest, gently twisted yarns let the shirt breathe, without being transparent. "For us, premium means quality materials and thus durability; a classy tailoring that takes fine linen’s particularities into account, as well as thought-out details in workmanship, such as the sunglasses holder.”
“Our shirts undergo an enzyme wash before they are delivered. This gives you the highly comfortable long-lasting end product right away - ready to wear and never wanting to take it off again," says Felix.
Linen has proven itself as the oldest textile fibre of mankind: Even the ancient Egyptians valued linen for its purity. This fine material was reserved for people of high social status and was even used as a currency. For the ancient Greeks and Romans, the material was the most popular choice and used for beautiful draperies.
Yasmina Saleh is Faros Linen’s Art Director. The Egyptian teaches Design & Branding at the German University in Cairo, and is responsible for the City Branding of different destinations in the Middle East, such as Luxor, considered the capital of the world in ancient Egypt, Sharm-el-Sheik, one of the most successful tourist destinations, and also Alexandria, the former home of the Pharos Lighthouse - one of the ancient 7 Wonders of the World and inspiration for the brand name of Faros Linen.
"The Egyptian origin of the material has a special meaning to me. The return to natural aesthetics and a timeless, minimalistic style particularly appeals to me as a designer. My father has always worn linen shirts, and now Faros Linen is his number 1 choice. Although they are actually men's shirts, I love wearing them in summer, which I spend on the north coast of Egypt," says Yasmina.
"Linen is a super fiber. We don't have to reinvent the wheel if there is something like fine linen that combines functionality, style and sustainability. For us it is clear that we’ll exclusively work with the finest of Europe’s linen and even reflect this in our name. To us, less is more, and that's why we only offer one fine linen shirt in different colors," Felix concludes.
Shortly after its launch in 2019, the first Faros Linen collection was completely sold out by boutiques in Los Angeles, California. For summer 2020 the shirts are available in different summer colors with a button-down collar, and soon available with a Mao collar, online at faroslinen.com.
Well, around the Mediterranean Sea, there isn’t.
Faros Linen brings this unique Mediterranean lifestyle to the world.
Faros Linen stands for the processing of finest European linen into timeless signature shirts for men. It is the only shirt that man needs in summer.
A smart choice for good reasons...
... Fine linen has a natural cooling effect and antibacterial properties. Therefore, there are no sweat stains or odor.
...Linen is a sustainable natural fiber from the flax plant, which is cultivated without artificial irrigation, acts as a natural fertilizer and absorbs ~ 250,000 tonnes of CO2 annually in Europe.
... Faros Linen provides the Mediterranean lifestyle with ease. The signature shirt is ideal for all adventures, always elegant, and yet casual.
Besides: A fine linen shirt is easy to care for. And here’s where fine linen is often misunderstood:
"Once you wear our linen shirts in summer, that's all you ever want and need. The real all rounder works for almost any occasion, is cooling and airy even at high temperatures. Many think linen shirts are hard to care for and need to be ironed all the time: No, that is not at all the case. Our shirts are worn without ironing. Fine linen creases nobly, and that is what makes it so naturally classy. That’s why we show them wrinkled in our online shop. Wrinkled shirts are not for every man, and require some confidence to wear“, says Felix Israel, founder of Faros Linen.
“Wash it, hang it, wear it and easily be well dressed - be it for Zoom, Webex, Skype or go-to meetings. Well, hopefully soon again for restaurants, beach clubs, beaches, festivals, boats and everything else we look forward to every summer. Made from a natural fiber that requires zero irrigation, our linen is also truly sustainable."
The entrepreneur from Berlin loves to spend his summers with friends at the Mediterranean Sea, where the idea of reviving fine linen for men worldwide was born.
The Faros crew have dedicated themselves to the mission of bringing fine linen back into consciousness as a premium material from a niche exists for men's clothing. On this mission, the premium fashion label provides insights into the traditional craftsmanship around the production of certified European linen. The flax from which the fiber is made grows in the Normandy in France, where the best flax is cultivated, combed and prepared for Faros Linen. Cultivation requires enormous knowledge and craftsmanship, passed down through generations in family businesses.
In the Bergamo region of Italy, the flax is spun to become yarn and weaved to become linen. "We work with a well respected Italian fabric supplier, a family business in its fifth generation, which cultivates the most valuable flax in the world and processes it with the masters in Italy," says Felix. The traditional craft remains protected in the regions, so European fine linen is a little more expensive.
Not only the fabric comes from Italy, but also the inspiration and the ambition to develop a masculine, timeless piece. Faros Linen avoids short-lived trends in cut, as well as everything that is unnecessary, such as a neck label that can scratch. Breast pockets are also absent, as they do not contribute to a function or style. Instead, each shirt has a hidden, innovative sunglasses holder. Your most important summer accessory – your sunglasses - is well thought of.
Linen flatters the body. The finest, gently twisted yarns let the shirt breathe, without being transparent. "For us, premium means quality materials and thus durability; a classy tailoring that takes fine linen’s particularities into account, as well as thought-out details in workmanship, such as the sunglasses holder.”
“Our shirts undergo an enzyme wash before they are delivered. This gives you the highly comfortable long-lasting end product right away - ready to wear and never wanting to take it off again," says Felix.
Linen has proven itself as the oldest textile fibre of mankind: Even the ancient Egyptians valued linen for its purity. This fine material was reserved for people of high social status and was even used as a currency. For the ancient Greeks and Romans, the material was the most popular choice and used for beautiful draperies.
Yasmina Saleh is Faros Linen’s Art Director. The Egyptian teaches Design & Branding at the German University in Cairo, and is responsible for the City Branding of different destinations in the Middle East, such as Luxor, considered the capital of the world in ancient Egypt, Sharm-el-Sheik, one of the most successful tourist destinations, and also Alexandria, the former home of the Pharos Lighthouse - one of the ancient 7 Wonders of the World and inspiration for the brand name of Faros Linen.
"The Egyptian origin of the material has a special meaning to me. The return to natural aesthetics and a timeless, minimalistic style particularly appeals to me as a designer. My father has always worn linen shirts, and now Faros Linen is his number 1 choice. Although they are actually men's shirts, I love wearing them in summer, which I spend on the north coast of Egypt," says Yasmina.
"Linen is a super fiber. We don't have to reinvent the wheel if there is something like fine linen that combines functionality, style and sustainability. For us it is clear that we’ll exclusively work with the finest of Europe’s linen and even reflect this in our name. To us, less is more, and that's why we only offer one fine linen shirt in different colors," Felix concludes.
Shortly after its launch in 2019, the first Faros Linen collection was completely sold out by boutiques in Los Angeles, California. For summer 2020 the shirts are available in different summer colors with a button-down collar, and soon available with a Mao collar, online at faroslinen.com.
