Blogs // 9 Blogs by The Coup

SAPPHIRE Super Penthouse goes on sale
The SAPPHIRE is an extraordinary project in Germany’s capital. The unforgettable architecture in the shape of a rough diamond on the historic Chausseestraße in Berlin, which forms the centre of the city and for decades marked a boundary between East and West, emerges as the heart of the Mitte district. None other than Daniel Libeskind was commissioned to build the SAPPHIRE. International architecture lovers and friends of the city on the Spree have already secured an apartment in this finely polished jewel. Only now has one penthouse just been made available for sale.

After architecture projects such as the Dancing Towers in Seoul, the Royal Ontario Museum in Toronto and the Ground Zero Master Plan in New York, Libeskind reveals that he was happy to be able to build dozens of museums worldwide. However, he sees the greatest challenge in the design of living spaces which are inhabited by people.

Libeskind developed his first (and perhaps only) residential building in Berlin on Chausseestraße, just a few meters from where the Berlin Wall used to stretch. SAPPHIRE bears the corners and edges characteristic of Libeskind's work, so that the body of the building resembles a polished jewel, a sapphire. The SAPPHIRE has become an architectural jewel with a design that inspires people worldwide thanks to its translucency and opacity, softness and resistance, and above all with its courage.

The only remaining penthouse from the project - the SAPPHIRE Super Penthouse - is owned by the developer and is only now being put on the market. Covering an area of almost 300 square metres with 7-metre high ceilings, the property delivers unparalleled individuality. “To realise this kind of a project you first need a property developer with a tremendous amount of courage and vision. With a top-class architect like Libeskind you can only plan unique properties. In the near future these kinds of buildings will no longer be developed in Berlin because the costs for complex architecture are extremely high and no longer fit into current business plans. The risk of erecting an eccentric building is no longer taken by property developers in today's market and in view of the current building regulations in Berlin,” explains Alexander von Albert, the project broker responsible, who works closely with the property developer to market the building to a selective clientele.

The high-tech building with its facade technology, which has never been seen before in Germany, has also really splashed out on the penthouse features as Berliners would say. The Libeskind experience includes a gallery level with a view of the large and impressive living area, a partially roofed 60m² roof terrace, plus further terraces, a gym and a whirlpool on the roof area with a panoramic view, one hundred percent privacy possibility thanks to blackout blinds, fully automatic air and cooling circulation, an extravagant Varenna /Poliform kitchen worth €100,000, high-end bathroom fittings, panelled walls, an individual colour, lighting and furnishing concept tailored to its future occupant, a high-tech security system, two safes, two underground parking spaces and, of course, a comprehensive concierge service. “The building is not square, has no standard format and no standard fittings. It is a gemstone and the SAPPHIRE Super Penthouse is the most valuable piece of the stone. Because of this, it is perfect for an eccentric - someone who appreciates and understands architecture.”

The SAPPHIRE Super Penthouse is the result of a real estate boom in the capital, which has blossomed due to the country's excellent overall economic performance, a low interest rate policy and an extreme backlog of catch-up demand from the past. It has now become saturated due to a reduced number of available building plots and particularly strong demand from home and abroad, and is leading to increasingly cautious construction methods, which are almost exclusively intended to deliver guaranteed economic results.

Even more reason for the SAPPHIRE Super Penthouse to be celebrated as unique. For the staging, Christian Lemke by RE-Vamp was commissioned and the internationally renowned artist Christian Awe. Awe is a Berlin native and graduate of the Berlin University of the Arts under Georg Baselitz and Gerhard Richter and an authority in the international urban art scene. In his works he uses acrylic and spray paint to create extraordinarily colour-intensive paintings. The ever-changing interplay of light in the SAPPHIRE Super Penthouse now illuminates a selection of Awe's works.

Von Albert Real Estate isn't inviting you to visit this object at regular viewing sessions, but rather to an art show with an aperitif to enjoy sunset on the roof terrace... By exclusive invitation only!

Find out more at © // 9 files // show complete blog
bari bari Munich: The Subtle Science of Combing Art, Design, Function and Corporate Responsibility.
Product design is a complicated and difficult-to-master discipline. Consisting of a multitude of carefully considered steps - from idea conception, to cost analysis, pre-production, sample design and final production - creating an commercially appealing and simultaneously useful product can be challenging at the best of times. The task involves combining intelligent design and functionality with the subtle beauty of a work of art.
Evidence of compelling and intelligent product design can be found in a large range of successful companies around the world. Apple is the first one to come to mind, with the svelte design and intuitive user experience of the iPhone almost unparalleled, while IKEA and BMW are close seconds.
However, in today’s age functionality and aesthetic isn’t enough. It’s expected that modern startups and companies place environmental conscientiousness at the forefront of their product design process. It challenges designers to think responsibly about the use of resources to create products that are long-lasting and sustainability-sourced in an effort to leave the smallest possible impact on the environment.
bari bari Munich is one such business that seems to have found a confluence of all of these traits. The Munich-based company is a seamless symbiosis of the Orient and Occident, producing a range of leather bags and accessories that combine timelessness and elegance with the functionality and minimalism of Bauhaus design. This ensures that each and every product possesses a longevity which can span generations.
The company uses delicate camel leather sourced from the Middle East, harvested from animals whose lifespan has ended naturally. It’s an ingenious solution that converts a by-product into something of value while also allowing the animals to lead a full and normal life. The decision to use leather produced in this way also means that no two products are alike, and that every bag and accessory carries with it a natural grain pattern for a truly unique finish.
While the leather is sourced from the Middle East, it is tanned in Germany, where the products themselves are also manufactured. By moving the production process to Germany the company has ensured that the highest production and quality standards are adhered to, and that artisans and craftsmen are paid a fair and liveable wage for their work.
The result of this thoughtful and conscientious production process is a collection that is at once minimalist, functional and elegant. From backpacks to laptop bags, bari bari Munich has created a range of products that are not only refined and sustainable, but impart a sense of style and sophistication to the wearer.
To see their full catalogue and learn more about the design of their products, visit © // 4 files // show complete blog
PRontheGO Deep-Dive: Creative Industries and Digital Economy Driving Significant Economic Growth
Creative industries are more important than ever for innovation and economic output. In Berlin, New York and London, creative industries and the digital economy are vital to their city’s economies.

Founders in startups, the film industry, in fashion, design, art, advertising, literature, fitness, food, travel or music, are key contributors to economic growth and employment. These are also sectors that rely almost entirely on self-employed freelancers and small enterprises.

PRontheGO boosts publicity efforts for creative founders. is an online-service-portal which delivers actionable PR tips and inspiration in a do-it-yourself format. Founded by PR Consultant and Owner of The Coup Public Relations Melanie Marten, the portal offers relevant PR content such as tips and links for press coverage, as well as journalist contacts for creative entrepreneurs.

PRontheGO looked at three cities renowned as some of the world’s most exciting locations for art and culture and how creative industries and the digital economy are contributing to innovation and economic growth.

Berlin: A Thriving Creative, Digital and Innovation Sector

In October 2018, the World Economic Forum declared Germany as the world’s most innovative economy, outperforming the United States and Switzerland. With culture and creative industries leading the economy’s most innovative sectors , 2016 saw sales reach €154 billion from the creative industries alone.

Berlin, in particular, is one of the country’s most important hubs for the cultural and creative economy. We see this most noticeably in the digital economy, which boast 88,206 workers — more than any other major city in Germany — and 9,696 digital companies .

Tech founders and freelancers in the creative fields here are breaking out of the traditional office environments and collaborating with like-minded thinkers to fuel innovation and growth at the increasing number of co-working spaces and innovation hubs throughout the city now calling Berlin home.

Findings in Berlin’s Third Creative Industrie report show that the creative industries in Berlin represent a hard economic factor, which represents growth and employment. With industries such as music, media, design, software, gaming, architecture and performing arts showing higher than average development compared to other cities in Germany.

With one in seven new jobs in Berlin created in the digital economy, the number of companies that fall under the digital economy sector is as high as Munich, Hamburg and Frankfurt combined. So when you add Germany’s dependence on innovation, this means good news for early-stage founders and creative freelancers.

While innovation in Germany may have reached its peak, it’s more important than ever that the digital and creative industries keep innovating. In particular, the number of women who registered patents and copyrights in 2018 was still too low. So we can hope to see a push for female entrepreneurs through female-focused incentive programs.

To learn more about how the digital economy is contributing to Berlin’s growth, have a read through this report from Investitionsbank Berlin.

New York City: America’s Creative Engine

In New York City, the creative sector is one of its most important economic assets. Here, creative industries are the fastest growing segments in the Big Apple’s economy, outperforming finance, legal and insurance sectors.

From 2003 to 2013, creative jobs grew by 15% across all sectors: music, film, advertising, performing arts, publishing, broadcasting, visual arts, applied design, architecture and independent artists. Now, more the ever, the arts and the broader creative sector have become even more critical to city’s economy. In 2013, these industries accounted for 295,755 jobs in the city.

Brooklyn, for example, can thank the creative economy for its economic rise since the early 2000s. However, some may even say that the sheer number of galleries and studios that have cropped up in the borough, have contributed to an influx of chain stores and luxury condos. This has also spilled into Queens and even Manhattan, therefore taking away business from small business and independent artists.

While the number of opportunities for self-employed creative freelancers in the digital economy are plentiful and may be higher than Berlin, New York’s exorbitant costs of living make it challenge to get an innovative idea, product or service off the ground.

London: Creative Industries are Booming

In the UK, creative industries add almost £90bn net to its GDP and account for one in every 11 jobs. These jobs are also the least to be lost to automation and the number new opportunities are rising rapidly.

Like Berlin and New York City, London’s creative industries are key to economic growth and innovation, representing a significant part of the UK capital’s economy, as well as a massive share of the sector in the UK. In London alone, the gross value added by the creative industries was £42.0 billion in 2015: just under half of the UK’s entire total for this sector.

Digital industries are the largest sub-group in the creative industries’ sector, accounting for more than half of economic output growth since 2009.

Similar to New York, the number of opportunities in the digital and creative economy are plentiful and, London’s higher costs of living make it challenging for up-and-comers to get an idea or innovation off the ground.

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