Global Executive Producer
Music Video Representation
RECENT POSTS of THE GRAFT, SORTED BY DATE
“The new Adele......Freya Ridings is the voice of 2019” – The Times
“This singer brings classical precision and raw emotion to celestial pop” – GQ
“An extraordinary talent” – Sunday Times Culture
“The most exciting rising talent in UK Music……she’s a superstar in waiting” – The Sun
After the huge success of ‘Lost Without You’, Freya Ridings established herself as Britain’s biggest breakthrough artist, and now she kicks off 2019 with the release of her new single ‘You Mean The World To Me’ out today on Good Soldier. The outstanding accompanying video was directed by the Golden Globe-nominated Game of Thrones star Lena Headey (Cersei Lanister). Her Game of Thrones co-star, Maisie Williams (Arya Stark), stars alongside Freya in the beautifully shot and emotional video.
“I had such an emotional response to Freya’s voice and the song. We had a few versions of this video, some were considered too dark; I think we achieved a version that allows us to see Freya in a raw...