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Tom Nagy

Advertising · Landscape · Transportation
Hamburg
 
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news | Reality is just beginning – TOM NAGY photographs the ‘Augmented Reality’ campaign for MAGIC LEAP, the specialist for head-mounted displays and mixed reality technologies

TOM NAGY presents his motifs here on GoSee for MAGIC LEAP and tells us: “Augmented reality seems to be one of the next big things. I was pretty impressed by the technology and how it could change the way we learn, work and communicate. Over the course of ten shoot days, we produced numerous stills and matching video content for Magic Leap, the leader in this field.”

AR company Magic Leap, founded in 2010 by Rony Abovitz, is specialized in mixed reality technologies. At the moment, the company is working on the successor to its Magic Leap One glasses which superimposes 3D computer-generated imagery over real world objects, by projecting a digital light field into the user’s eye. AR glasses integrate virtual ads into real environments. This is precisely where they differ from VR glasses which exchange the entire field of vision with a virtual environment.

MAGIC LEAP explains its proprietary technology as follows : “With Magic Leap 1, an astronaut can float around your hallway, moonwalk...

10.08.2020 //    ADD article TO MY GOSEE // 5 items in this article SHOW COMPLETE article

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