Tony Petersen Film / Anke Petersen

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news | featured by LS PRODUCTIONS : 'There comes a time...' - LS PRODUCTIONS impresses with Brutalist Artist’s Paradise in the spot featuring singer Sevdaliza in ADIDAS for the new London-based ZALANDO campaign

Artistry and authenticity are celebrated in a series of films and stills produced by Tony Petersen Film for fashion retailer ZALANDO and trainer giant ADIDAS. Online fashion giant Zalando has launched, in partnership with adidas, an artist-focused campaign in film and print called ‘My SuperCourt, My Story’ to promote the newly released adidas SuperCourt collection.

This component of the full campaign was shot in London and stars Iranian-Dutch singer-songwriter Sevdaliza. The stills were shot by Brett Lloyd, and all film elements were directed by Sergi Castellà. Both were produced by Tony Petersen Film and serviced by LS PRODUCTIONS.

The film and photos are a hypnotic peek into the artistic process of Sevdaliza and is a celebration of personal style and creative expression. The LS team worked closely with Tony Petersen Film to create various conceptual sets. The team transformed old classrooms into piano studios and college atriums into Abbey Road-style recording hubs, as...

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