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“Rape is a life sentence” - the campaign developed for POWA South Africa by agency Joe Public with active CGI support from CARIOCA STUDIO c/o VISUALEYES

“It is an honor to have worked on a project that is so powerful and vocal toward helping rape victims through counseling.” CARIOCA STUDIO c/o VISUALEYES tells GoSee.


POWA was formed in 1979 by a group of women volunteers in order to provide referral services and shelter to women experiencing domestic violence. POWA was the first organization to establish a shelter for abused women in 1981, and pioneered second stage (or transitional) housing for women in 2009 in Gauteng.

POWA: “With over 30 years of history behind us, we have become an organization that is considered to be an expert on issues of women’s rights we are consulted by the private sector, government and civil society on educational and decision-making matters pertaining to women’s safety and enjoyment of their rights.” GoSee: powa.co.za


Credits
POWA //Rape is a life sentence
Executive Creative Director : Roanna Williams
Chief Creative Officer : Pepe Marais & Xolisa Dyeshana
Creative Director : Assaf Levy
Art Director : Zamani Ngubane
Copywriter : Assaf Levy
Agency Producer : Tammy Chetty
Traffic Manager : Michele Lazarus & Kim Day
Account Manager : Asbo Ofori-Amanfo & Amber Mackeurtan
Agency : Joe Public

09.12.2019 // show complete article