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‘I don’t even got a car’ is a classic ad from the 90s. For the sequel of the NESCAFE GOLD campaign with charming Angelo, MARKUS MUELLER photographed the new motifs for the agency Oglivy with Creative Director Carlo Joest. And what can we say? Angelo still doesn’t have a car!
Frank Dittrich, Managing Partner at Ogilvy, on choosing the fresh Italian once again : “He embodies like no other the spontaneous pleasure of drinking coffee every day, with whoever you want. A timeless fit for this great, iconic brand Nescafé.”
And Anne Schmidt-Claasen, Communication Manager at Nescafé, couldn’t agree more: “How he embodies the coffee lover and charmer in his lovable way speaks directly to people.”
Ogilvy is responsible for the comeback of the advertising icon for TV, POS and social media. Nescafé is an instant coffee from the company Nestlé, the world’s biggest food company and largest industrial company in Switzerland. With a market value of 14.8 billion Swiss francs, it is perhaps the most...