News // 1 News by YCCP GmbH
We are delighted to welcome YCCP at GoSee. The agency led by creatives Alexandre Janvier and Oliver Burger with offices in Munich and Berlin develops contemporary strategies and creative concepts for fashion and lifestyle brands worldwide. Branding, campaigns, creative casting, content & storytelling, e-commerce, social media, editorial design, packaging design, and visual merchandising are the topics realized by YCCP every day.
"YCCP is an instinct-driven creative group specialized in strategy, brand building, content as well as creative casting and fulfillment. We focus on brands and retailers in the fashion, lifestyle and luxury sectors. With our team of 20 specialists, offices and photo studios in Berlin and Munich, we can offer contemporary solutions to increase brand value, create need and push sales," the agency describes its services.
Alexandre Janvier is supporting the GoSeeAWARDS this year as a juror. And meet YCCP also at UPDATE17 in Berlin.
YCCP presents the HALLHUBER Autumn/Winter 2017 campaign here on GoSee, which was realized under the executive of Client Director Julia Frizler with photographer Olivia Frølich. Production partner was GoSee member LS PRODUCTIONS. The Creative Director from YCCP was Alexandre Janvier, and the Art Director was Maresa Simm. Styling of models Alice Moireau and Anna Lund was in the hands of Christiane Graf c/o NINA KLEIN with hairstyling by Julie Garrett and make-up by Marie Thomsen. Post production came from Werkstette A/S.
With 'New Territory', HALLHUBER reinterprets American preppy chic. Feminine frills and lurex playfully contrast the New England flair of plaid and metal buttons. Harmony is created by the classically noble color palette of Merlot and dark blue. 'Beyond the Blues' – floral designs adorn precious jacquard and velvet. The O-shape dress and jacket reference the 50s. A highlight is the understated blazer-style jumpsuit.
27.09.2017 // show complete article